# Brand Voice Reference Template

Replace the placeholders with an organization's approved information before using this skill.

## Organization

- Name: `[Organization name]`
- Description: `[One or two sentence approved description]`
- Address: `[Approved address or omit]`
- Primary signatory: `[Name and role]`
- Other team members: `[Names, roles, and approved bios]`

## Voice

- Specific and outcome-oriented.
- Confident without overpromising.
- Clear about assumptions, tradeoffs, and scope.
- Concise and readable by a busy decision-maker.
- Prefer concrete verbs and plain language over jargon.
- Avoid unsupported superlatives, vague guarantees, and filler.

## Standard language

Add approved descriptions, offering names, proof points, and legal language here. Do not infer them from old proposals or from a prospect's materials.